Kapten and FamousGrey Paris don’t believe in simple luck, but in loyalty.
Kapten and FamousGrey Paris launch "Karmatch", an activation campaign to celebrate the unusual moment when a customer and a driver meet for the second time on a Kapten ride. This campaign is supported by a film to be launched in digital and theaters in France, UK and Portugal.
Do you think it is luck? No, it is loyalty! Every week, more than 1300 customers meet the same Kapten driver for the second time during their rides... Who would have thought this could happen that often? For loyal customers and drivers, the chances of meeting again are HUGE, therefore Kapten has decided to celebrate them.
From September 9th to October 6th, when a driver and a customer cross paths for a second time, Kapten app will automatically trigger a "Karmatch".
And when a Karmatch happens, everyone wins!
Free ride for the customer and double earnings for the driver.
In the launch film, you will discover a driver and a passenger during a special ride. Those faces have already crossed each other... that familiar expression... of course, that's it! They realize they're meeting for the second time. It's a Karmatch! They celebrate the moment like never before.
In France, the activation will also be aired at the Parisian MK2 theaters and shared by influencers on the Kapten instagram account.
With this campaign Kapten and FamousGrey Paris will continue to build a popular brand while strengthening Kapten's positioning as "the ride-hailing service that takes care of its users and partner drivers".
###
KAPTEN CREDITS
- Global Marketing Operator– Eve Arakelian
- Global Communications Director– Julie Charbonnier
- Global brand manager – Marilyne Dupuy
- France brand manager – Thévi De Coninck
FAMOUSGREY PARIS CREDITS
- President – Marc Fauconnier
- General Manager– Bénédicte Muller
- Executive Creative Directors– Romain Repellin & Régis Boulanger
- Artistic Director– Thomas Dolle-Labbe,
- Copywriters– Anthony Legrand, Pablo Fernandez
- Strategic Planning Manager– Guillaume Bilheude
- Account Director – Pauline Bouvet
- Account executive– Barbara Georget
- TV production manager – Adam Araujo
- Production company – De Gaulle
- Director – Tom Bartowicz
- Producer – Sylvie Lemonnier-Simoes
- Sound Production – Ma Joie
- Postproduction – De Gaulle
Contact:
Kapten PR contact – [email protected] // Wintana Kiros – 01 86 21 50 81 – [email protected]
FamousGrey PR contact – [email protected]
About KAPTEN:
Kapten (formerly Chauffeur Privé) is one of the leading ride-hailing platforms in Europe with 3 million customers and 50,000 driver partners.
Its services, locally anchored and collectively developed, aim to be attentive to all.
In addition to offering fair and fixed prices, the mobile app offers the possibility of ordering an immediate or advance trip and offers the very first ride hailing loyalty program allowing its customers to benefit from free trips.
The service is available in Paris, Lyon and the French Riviera as well as in Europe in London, Lisbon, Porto and Geneva.
In France, Kapten also offers more than 2000 corporate customers a solution to simplify business travel management, including payment facilities and multiple orders for others.
Launched in 2012 in Paris, the company acquired by the Daimler Group in 2017 is part of FreeNow (alliance between Daimler and BMW in urban mobility) and currently employs 400 people.
www.kapten.com / https://jobs.kapten.com/
About FAMOUSGREY PARIS:
FamousGrey Paris is part of the Global Grey Network, allowing the agency to combine an efficient local structure with the power of a global advertising networks. At FamousGrey Paris, people are at the heart of both strategy and creativity. For us, this is the best way to create powerful and global campaigns, while building long lasting strong relationships with customers. The agency works with brands such as Kapten, Ducros, Vahiné, MAE, Atout France, Pfizer, HSBC.